Are Digital Marketers Endangered?

There's been a lot of talk about AI recently, and I'll admit it, I'm officially caught up in it, and shamelessly so.  A few recent examples, and I will have to come back to add the third because it is suddenly slipping my mind:

• AI is being trained to write scripts, as it did recently based on  the Knight Rider sitcom.  The body of scripts from Knight Rider was analyzed, and a new scripted based off of that, but written by an AI, was developed.  David Hasselhoff even collaborated on the project reading the lines for his character.  To read more about that, click here.  Its nowhere near replacing the Hollywood Writer's Guild, but its possible that using AI could help them identify more salient themes to explore in their content ideation.
• Smart cars. Okay, I'll admit I'm not that interested as a consumer. I like driving too much. That said, they are an ideal solution for elderly folks who are a growing portion of the population.

Now, these may not seem like a threat, though they are amusing innovations, but what about this?

AI in media planning and content development.  Of course its an asset, but is it a tool that will be used by digital marketers, or will it replace the seasoned hands-on experience of a digital marketer?  Let's take for instance, the company Social Flow.  Their algorithm is designed to increased the effectiveness of media outreach. It identifies the best topics, the best vehicles, and the best release-timing to ensure maximum exposure. Now, it doesn't write the content, but we've already seen that content theme popularity can be registered, and most likely predicted, and that content development AI tools are being created.  We also know that preference algorithms in media selection in are in use.

AI in Customer Service.  Forbes lists Cogito as one of the 10 Most Powerful Examples of AI Today.  Cogito combined behavior science and AI to deliver exceptional phone customer service, which it refers to as "Streaming Emotional Intelligence."  It analyzes speaking behavior to provide real-time conversational guidance for agents, indicates mounting consumer frustration, highlights the likelihood of receptivity to make a purchase, and provides evaluations customer rep evaluations.  Talk about separating the wheat from the chaff.  Customer Service might actually become a higher paying job those who survive the constant metric analysis imposed by Cogito.

AI in CRM Loyalty and Engagement Programs.   I'm citing another Forbes' references, John Paul.  John Paul's services include Concierge Service, Content Strategies, and Digital Concierge/ Personalization Tools.  All of this, using predictive algorithms for existing-clients getting to know those individuals on a intimate level.  CRM loyalty programs for multiple major companies like Visa, Orange, and Air France are out-sourced through this one provider.

Now I ask you, how will you make yourself indispensable as these technologies evolve to do more and more of the intuitive and more of the grunt work?